Why you need a Website or Internet Blog?

Posted by on Sep 14, 2011 in Business, EPM World, Start-up business, Technology | 2 comments

The answer for ‘why you need a website?’ is though subjective, I can answer it in one word ‘indispensable’.  Online identity i.e. having a company’s website and / or blog are very important business need(s) for a small business establishment to a large enterprise.  This has been rightly recognized by the business houses and is quite evident from millions of websites present today.

However, small business owners are not able to rightly exploit the investment made on the website owing to (a) bad content, (b) duplicate content (c) bad design of website, (d) improper presentation of company’s service offerings or expertise, (e) poor hosting services and (f) nil maintenance.  What is the result of such online identity?  Bad representation and misrepresentation the company.

I would like to discuss here the important considerations to develop a website which can make your investment worthy.

The quality of web content is the most important thing:
Yes, you should ensure that you have right content for your website that would aptly represent the services you offer, the expertise you hold, the service delivery model you have in place.  Remember your content should not be a borrowed content from any other Internet source.  Such an approach would only make your presence redundant and you would not be faring well in search results.  Moreover, it would be a copyright violation.

Website designing is all about your understanding of the user habits of navigation than rich graphics:
Most of the low priced website development companies develop your website using the free website templates from Internet source.  Instead, you should ask them to develop a custom design for your company keeping in mind (a) the business sector you belong to (b) the service items you want to present online (c) the features you like to provide through your website i.e. for example you may like to have ‘real-time chat application’ for online support to your customers or to attract and deal with online sales calls, or video streaming of your Company’s profile, projects, achievements, employee statement about their experience with the Company or feedback of clients.

epmworld websites

All such or any further features of your website should be properly designed with dynamic and scalable architecture considering the user friendly navigation, security, clarity and lastly an experience to the visitor of your website.

Online identity is like a perpetual racing competition:
Another important aspect that one should take note of before creating online identity through a Website, Internet Blog or / and Social Media profile(s) is introduction of your website or blog to your existing customers, prospective clients and to all relevant stakeholders.  Website should never be considered as one time job.  It should undergo frequent update of company developments, client acquisition, induction of new management members, if any, and more.

How do you announce your website to your customers and other stakeholders?
An important question, indeed.  My suggestion in the context would be:

  1. Send email communication to all your present and prospective client(s) with the link of your website
  2. Create an official blog as a sub-domain or as a folder to your company’s domain.  Make the blog content rich with information about your product, your team’s expertise, service and support issues, market trends, technology trends, stakeholder achievements and more.  Share this link with all concerned on regular basis through email subscription or RSS feed.
  3. Create social media profile with links to your website and blog.  Actively involve with your stakeholders reaching them with the data concerned to them.
  4. Ensure your website and blog addresses are printed on all the company’s stationery, marketing collateral, and announce your website in all the marketing announcements in conferences, presentations and campus interviews.
  5. Encourage your employees to participate in your blog and invite participation of their contacts wherever the product and your content would be relevant to the participants.
  6. Release small advertisements just with your website and blog addresses and telephone numbers on regular basis.  This would not cost much and at the same time would educate people about your services.  The advertisement so decided can be a simple content like: “Visit us for your business consulting services.  www.blog.epmworld.in”
  7. Use moving media extensively to announce your website.  It could be a collaborative advertisement where you will share the ad space of other advertiser like movie advertisement.

There could be many more approaches.  However, you should consistently ensure that your website and blog are (a) available on 24x7x365 basis (b) no broken or dead links (c) you respond to each and every query from a website or blog visitor (d) you will honour whatever you propose through these channels.  Most important again is the fact that your company’s team who respond to the enquiries of website must have thorough knowledge and coordination control on required actions.

I will highlight on the promotion through SEO again.  Meanwhile you may also visit our other blog on social media.

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Management Consulting

Posted by on Sep 12, 2011 in | 4 comments

Management Consulting for growth, viability and excellence.

The invariable challenge that any successful enterprise would face in its journey would be that of retaining the earned success and achieving further growth. To make this possible, companies must have strategic planning that is rightly implemented involving demanding changes by the evolving market dynamics.

Among other requirements in the day-to-day management of corporate sector, we extend management consulting services in devising and deploying a definite ‘Strategy & Plan’ with ‘guaranteed’ results.

Project Management Consulting:

From the point of developing a detailed project plan to deploying project management methodologies, designating project team and ensuring earned value management, you may avail our support in the end-to-end management of your projects. Our experience spans the areas like project planning, customized project management methodologies and mentoring the project team for mature handling of the projects.

Designing Of CSR Programs

If you are concerned about finding right programs to constructively utilize your CSR budget and if you are looking to outsource the design and management of your CSR programs or collaborate with any Social Sector Organization to jointly launch your social initiatives we can assist you. CSR programs need to be monitored for definite results and evaluated for ROI on CSR budget.

Social Media Strategy Development & Deployment

Identity development and identity maintenance has evolved to be the perennial requirement for businesses to acquire customers and to create branding.  Because, the present day customers largely constitute online population who explore Internet to identify genuine and competitive vendors to go for any purchases. This has propelled the culture of online marketing.

One of the core requirements for successful sustenance today is to achieve online and offline brand identity. Online promotion is a professional task and can be better achieved with the help of Social Media Consultants.

Our services in the line include:

  • Social Media Policy & Strategy development
  • Social Media profile creation
  • Social Media profile maintenance
  • Creation of Personal Branding
  • Social Media training

 If you are a business house, a corporate enterprise, a celebrity, an author or any other entity looking to improve your online identity, attract increased business flow or develop personal branding, you may please contact us.

Corporate Training

You might find frequent need to train your team in varied areas like Leadership Skills, Personality Development, Performance Development, Technology transition, Project Management, Talent & Intellect Management or any specific requirement.

Training programs must be properly designed in content, flow, and schedule to meet the requirements of proposed participants rightly delivered by competent faculty. Investment on Training programs should be analyzed for its returns. This is the most neglected or unmonitored expense in many of the enterprises.

Please consider outsourcing to us your training needs on case-to-case basis or under long-term contract basis. We will guarantee you the ROI on your training budget.

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Start-up business services

Posted by on Sep 12, 2011 in | 62 comments

Start-up business services:
Majority of Start-up businesses are raised and run by first generation business owner.  Start-up businesses thus are highly vulnerable for failure.  Around 10% of start-ups achieve true survival.  The reasons for this trend are several like (a) Lack of management expertise (b) improper setup processes (c) poor financial management (d) low productivity (e) bad or insufficient marketing and more.
It is highly essential that start-up industries avail professional consulting services from a matured service provider to avoid failure embarrassment and fast recover investments made.
We will appraise and qualify the viability of  your business idea or suggest you potential business opportunities.  As a start-up owner and budding entrepreneur one need to learn and unlearn several aspects from identification of right business opportunity to commencement of business operations. Thus, every start-up would need expert guidance to optimize setting up costs and accelerate the business commencement. Gathering our experience in entrepreneurship development, we have in-fact dedicated this blog as a business guide to budding entrepreneurs, present businesses and academia. You can visit and understand several aspects in raising your start-up.
You may talk to us either with your business idea or with investment and we will assist you to setup your dream start-up.
  • Business idea formulation
  • Feasibility Study / Report
  • Detailed Project Report
  • Project Finance Syndication
  • Corporate Identity Development
  • Company Name
  • Company Profile Development
  • Content Development For Marketing Collateral
  • Content For Website, Blogs, Social Media Platform
http://www.blog.epmworld.in
http://www.twitter.com/EPMWORLD_EDC
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My comments on various topics HBR, Inc.com1

Posted by on May 25, 2011 in Business, EPM World, Expressions | 0 comments

ON Leader Fatigue: Making the Difficult Choice to Move On:

Name and fame are volatile unless we keep adding more and more camphor to keep the light burning. Successful leaders as such should go for a change in the environment to refresh their thought power and reinvent things. Otherwise, they will be victims to the lurking negatives of cloud9 situations. In the same vein, it is always better to build a successful enterprise and give it up for the best returns well before the complacency devour the benefits.

ON How to Use Competitive Intelligence to Gain an Advantage yesterday:

We should subject any of such approaches to professional ethics. Gathering intelligence through social network data and eliciting the opinion or knowledge of our employees about competitor’s information are quite appropriate. Any other approach beyond these needs careful consideration. I am afraid if we should seek any information from our employees about their past employer as it might violate NDAs and professional ethics.

ON How I Became an Optimist:

A great expression indeed by the author! We must plan both the optimistic and pessimistic approaches related to the significant items on our life’s agenda. Pessimism helps us in identifying the risk and optimism helps us in incorporating the risk mitigating strategies. An attitude of being possessive and developing high aspirations on any given aspect makes us go unstable when things go wrong. We must develop the courage to pronounce the word ‘NO’ when things demand. It makes matters easy and keeps us going smooth in our life’s journey.

ON Five Steps for Giving Productive Feedback:

Feedback should be a productive measure than a tool of criticism. Both the parties in the context should understand the subject value than taking things personal.

ON Put Your Customers on Stage:

When customers takeover the stage, it is possible that audience won’t get to know the entirety of the product and its application value for a given business segment. They may end-up discussing some operational issues than the functions and features of application. Besides, there could be audience from different business segments who may not be able to follow the conversation on stage. It will be a very sensitive situation unless an intelligent and conversant moderator from the company is present and reach the message to the audience.

We can probably consider organizing customer visits to a customer’s place to practically understand the product functioning and its application value. This could be arranged with small group of customers who are non-competitive in their businesses and where there is an obvious acceptance to the same between the parties. This could as well be a virtual meet wherever it is not possible to have physical presentation. Building trust is the cardinal thing in any case.

ON Report: Social Media worth the Time:

If we have the clarity about the very objective and purpose of using social media and pursue it with right strategy, then it is a great platform for swift results. We need to be very proactive, lively and intelligent to connect with the required stakeholders in our strategy. The way we are dependent on web for other purposes like Email, web address, and the very surfing for various reasons, we are also going to be dependent on social media tools to create personal branding, business network and participate in a social cause. Are we not seeing the way the SM tools are being used for even revolutions in Egypt and other places? Very recently, in fact in the last week, in its fight against corruption, India had witnessed the biggest ever public support after Independence. It happened through social media. Social Media is the most inexpensive and user friendly tool for whatever legitimate cause we like to exploit it, as I can understand.

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Online business development tools

Posted by on Mar 20, 2011 in Business, EPM World, Marketing, Branding, Start-up business, Technology | 1 comment

I attempt here to indicate most important Internet based FREE business development tools and the basic advantages they offer in your business promotion.

Technology has added tremendous value to businesses all over.  There is no count as to how many software applications, technology tools are part of today’s business.  The most prominent among them are Engineering applications, multimedia tools, ERP suit, analytical tools, project management applications, and many.

The advent of world wide web has brought unthinkable and indescribable value to the business where every business card today invariably bears its identity on Web / Internet.  Internet is a virtual office for many businesses.  From the basic website, and email transactions to today’s cloud computing
infrastructure, Internet is the media and the very breath for us today.  Social Networking Platform came into being as an indispensable business driver, easy marketing tool and as a low budget business development mechanism.

Everyone is spending some of his / her day’s time on Internet engaged with Social Networking tools like Facebook, Twitter, YouTube, Orkut, Linkedin, Flickr and many.  I have detailed here the business advantages of tools, Twitter, Facebook and Linkedin.  Will cover about other tools like YouTube and more through separate posting.

Twitter: Twitter is a micro blogging platform.  My favorite tool.  We can create a Twitter account in just 1 minute.  Twitter helps us to communicate anything regarding our business.  The business advantages:

  1. Provide a brief bio about you or your business
  2. Link to your website or blog
  3. Compile a list of followers based on our business profile, general requirement or personal choice
  4. Update your followers on your new product (s), technology, service and developments
  5. Share important documents like Survey Reports, White Papers, Case studies, Web links
  6. Promote your blog, website and your profile
  7. Create, develop and maintain your business brand, personal brand
  8. Attract Sr. Management personnel to join your business
  9. Share business expansion details
  10. Inform followers about Seminars, Meetings, Conferences, Exhibitions
  11. Seek project funding
  12. Explore partnerships and collaborations
  13. Comment or remark on favorite issues or current events
  14. Conduct virtual meetings through tweets
  15. Discuss on important topics
  16. Share any other information with your  followers.

Facebook: Facebook is a very prominent social networking platform meant for personal, professional and business advantages.  Creation of account is very easy.  You can have your business and personal profile as one account.  The business advantages:

  1. Invite your friends, customers, and business associates to join you
  2. Showcase your company’s profile
  3. Place your personal profile
  4. Provide links to your websites or blogs
  5. Communicate any business information you like to share
  6. Market your product, service, conference and seminar
  7. Share your business achievements
  8. Discuss important topics, conduct virtual brainstorming sessions
  9. Share any other information you may like

LinkedIn: Professional network development tool.  Highly favored by enterprises, professionals and individuals.   The business advantages:

  1. Very good platform to place your professional profile
  2. Right tool for professional networking
  3. Add people to your network based on your interest and requirement
  4. Find your favorite companies/organizations and follow them for regular updates
  5. Share your views, thoughts and opinions on various aspects
  6. Promote your blog, website, event and your profile

All the businesses whether small business, or large enterprise should have a disciplined Social Media Management Strategy to derive the benefits they offer.  An enterprise which invests an year of sincere, disciplined and professional approach will benefit in terms of:

  1. Online brand development
  2. Online and offline business development through lead generation
  3. Wider professional identity
  4. Network expansion
  5. Ability to attract potential team members
  6. Real-time insight about on business happenings

As a matter of fact, the advantages of Social Networking for Business and Social Media Management Strategy are merely limited to the imagination, wisdom and consistency in the pursuit.

You can create your business identity using the following links:

  • https://twitter.com/signup
  • http://www.facebook.com/
  • http://www.linkedin.com/
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