Management Consulting

Posted by on Sep 12, 2011 in | 4 comments

Management Consulting for growth, viability and excellence.

The invariable challenge that any successful enterprise would face in its journey would be that of retaining the earned success and achieving further growth. To make this possible, companies must have strategic planning that is rightly implemented involving demanding changes by the evolving market dynamics.

Among other requirements in the day-to-day management of corporate sector, we extend management consulting services in devising and deploying a definite ‘Strategy & Plan’ with ‘guaranteed’ results.

Project Management Consulting:

From the point of developing a detailed project plan to deploying project management methodologies, designating project team and ensuring earned value management, you may avail our support in the end-to-end management of your projects. Our experience spans the areas like project planning, customized project management methodologies and mentoring the project team for mature handling of the projects.

Designing Of CSR Programs

If you are concerned about finding right programs to constructively utilize your CSR budget and if you are looking to outsource the design and management of your CSR programs or collaborate with any Social Sector Organization to jointly launch your social initiatives we can assist you. CSR programs need to be monitored for definite results and evaluated for ROI on CSR budget.

Social Media Strategy Development & Deployment

Identity development and identity maintenance has evolved to be the perennial requirement for businesses to acquire customers and to create branding.  Because, the present day customers largely constitute online population who explore Internet to identify genuine and competitive vendors to go for any purchases. This has propelled the culture of online marketing.

One of the core requirements for successful sustenance today is to achieve online and offline brand identity. Online promotion is a professional task and can be better achieved with the help of Social Media Consultants.

Our services in the line include:

  • Social Media Policy & Strategy development
  • Social Media profile creation
  • Social Media profile maintenance
  • Creation of Personal Branding
  • Social Media training

 If you are a business house, a corporate enterprise, a celebrity, an author or any other entity looking to improve your online identity, attract increased business flow or develop personal branding, you may please contact us.

Corporate Training

You might find frequent need to train your team in varied areas like Leadership Skills, Personality Development, Performance Development, Technology transition, Project Management, Talent & Intellect Management or any specific requirement.

Training programs must be properly designed in content, flow, and schedule to meet the requirements of proposed participants rightly delivered by competent faculty. Investment on Training programs should be analyzed for its returns. This is the most neglected or unmonitored expense in many of the enterprises.

Please consider outsourcing to us your training needs on case-to-case basis or under long-term contract basis. We will guarantee you the ROI on your training budget.

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Enhance individual value to gain personal branding

Posted by on Apr 9, 2011 in EPM World, Leadership, Marketing, Branding, Training | 1 comment

When we refer to a ‘brand’ in the context of a product or service, it reflects the value, the promise, and the contentment it delivers to the consumer.  The requirement of branding is mostly driven by the stiff competition, presence of multiple choices, and the demand of individuals to enjoy a distinctive identity to what they are attached with.  When a product stands for the belief of the consumer he would develop a kind of affinity and remain loyal to the brand.  He would develop an emotional relationship and take pride to own the brand.  Branding is an affair that we develop and maintain with the product or service offered by a particular company.  That is the very reason we would see many of the advertisements by major brands being promoted through the lenses of relationship.  It could be that the content of advertisement speaks the language of relationship or the actors in the advertisement are a family, a couple, a dad and daughter or so.

The world today is enlightened.  We are all matured and decisive about our choices in every aspect and in every walk of our life.  When a product or service in a situation happens to be a person, it is important that the person enjoys the loyalty of the consumer and stands for the brand value.  The person could be a trainer, a consultant, a doctor, a business man, or any other individual.  Even friends no longer like to connect with unless they find in us a growing value.

Thus personal branding gained momentum in the face of growing social networking and enticing business opportunities.  Every one wants to be recognized.  We like to be identified on Page3.  We like to have several connections on Linkedin, several followers on Twitter and several friends on Facebook.  We vie to hog the best identity.  Every one of us wants to connect with the best people around the globe.  It could be social celebrities like Anna Hazare, successful people like Bill Gates, public intellectuals like  Amartya Sen, noted personalities like Oprah Winfrey or any other promising individuals.

Relationship stands for its meaning when it is established and maintained both ways.  The real challenge lies in gaining mutual connections.  Personal branding helps us achieve this.  We can improve a brand identity to ourselves when we are identified with a specific, demanding, and valuable knowledge, trait and significance.  We should evolve to be a product sought after by several consumers.  Value reciprocation is the driving force for creating and maintaining relationship.  So we need to create and maintain a value to ourselves so that we grow with specific identity to ourselves.  We need to grow attractive.  A beautiful bride is everyone’s dream.  We need to become such a sought after bride, who is beautiful, resourceful, manageable and reciprocal in relationships.

If we are able to identify ourselves with all or some of the following, we will invariably improve our personal value and can attract coveted identity in the social milieu.

  • An achievement
  • An expertise in any given discipline
  • Reciprocal attitude
  • Benefit of relation
  • Core personal traits like honesty, trust, and sincerity
  • Social identity

So when we like to connect next with any important figure in the social networking let us check if we hold something attractive enough to reciprocate and what is our brand value.  We may not immediately gain the stature of  Anna Hazare, Medha Patkar, Abdul Kalam, or Anupam Kher, but we can certainly work to be in such vicinity.

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