Vision and Strategy

Posted by on Feb 13, 2011 in Business, EPM World | 0 comments

An organization commences its journey with a Vision & Mission while Strategy & Planning lay the foundation to achieve the envisioned objectives.  Vision is the reflection of promoter’s dream and ambition in regard to the growth, stature to be achieved and the very purpose of his enterprise.  Vision is shared with the team and important stakeholders so that every one could support and / or work towards its realization.  Vision acts as the base line for measuring performance of an enterprise.  An enterprise which doesn’t define its vision and mission could carry the risk of making journey without knowing the destination.  Vision need not be static.  It needs to be reviewed and redefined should the market circumstances so demand.

Strategy & Planning are the most important tools that help us achieving the vision.  Strategy takes into consideration the given resources, stakeholders, situations, time-lines and plans the foregoing to achieve competitive advantage in the focused market.   Strategy should invariably aligned with the vision of the organization so that it achieves the envisioned advantage, targets and growth while fulfilling the promises accorded to stakeholders.

For example, an enterprise should address the following aspects towards defining right strategy.

  • What is the Vision of the organization?
  • What is the Mission of the organization?
  • Who are the collaborative entities?  – Partners, Associates, SMEs
  • What is the level of dependency on stakeholders, regulatory provisions, political conditions, cultural aspects and specific technology or expertise?
  • Who are the competitors?  What are their strengths & weaknesses?
  • What is the market, who are the customers and what are the present gaps and what are customer expectations?
  • What is the USP offered by the organization?
  • What are the identified measures towards fulfilling promises made to stakeholders?
  • What is the brand statement and brand vision?
  • What are the short-term and long-term targets w.r.t. achieving business growth, market competence, total viability?
  • What are the operational measures in carrying business operations?
  • What is the plan to achieve the strategy?

As could be seen from the above, Vision and Strategy covers the total chain of activities, processes generally adopted by an organization.  The difference, is that many organizations don’t go in the structured way living sufficient scope for laxity in performance, discontentment among stakeholders, and means to measure the value achieved.  This is mostly visible in certain family ruled businesses where the promoter-owner goes in the most traditional and conventional way just reckoning the profit value achieved.  It goes well in the long run if the business owns a proprietary product in the market or extends exclusive services to stakeholders.

But business is not just meant for profit making.  The very essence of business is value creation to all stakeholders.  Hence, it is essential that an entrepreneur start his journey with an intent to create value to stakeholders including the very society which is giving him the opportunity to earn money, name and fame.

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The first requirement of a new venture

Posted by on Apr 4, 2010 in EPM World, Start-up business | 0 comments

The first requirement of any new venture would be Detailed Project Report.  The report is like the business map for the venture.  A guiding principle in all the areas from ‘description and scope of business’ to be conducted to ‘profit levels’ to be achieved. The report is to be customized according to the requirements of lending institution wherever you are seeking project funding.

What does the Report contain? Why do you need it?  How do you make it? I would try to cover here certain important elements of project report and sample description against each element.  So that my effort will help you understand the report in a little detailed manner rather than a sheer Index, which is available all over the Internet.  The contents of report.

  • The title and description of the business idea or opportunity
  • The legal stature of the business
  • The targeted scope taken up in the project
  • The background as to how it would fit into the market
  • The vision, mission, strategy & planning
  • The market, target customers, competition, market share, achievable share by you
  • The means and mechanism of delivering the scope to target customers
  • The marketing strategy, brand definition & branding exercise
  • The partners & collaborators if any
  • The benefits and USP that you provide to the target customers
  • The promoters background, relevance to the venture, role in the venture
  • The raw material, procurement plans, long-term availability factors, agreements with the vendors with respect to the same (where the business is purely service oriented or professional consulting, you should cover the human resource expertise, its availability, and your plan of mobilizing such resources)
  • The material procurement plan wherever available quotations from vendors
  • The constitution of core team, their profiles, relevance, roles
  • The manufacturing / production process 
  • The standards, best practices proposed to be introduced in the project
  • The mandatory identities – company registration, tax registrations, statutory permissions,
  • The organizational hierarchy, communication flow, indication of key performance areas, accountability mechanism
  • Project performance metrics, performance appraisal system
  • Operational procedures, measures for operational excellence
  • The projected revenue, expenses, cash flow, profit & loss (for min 5 years)
  • The methods of project fund mobilisation (promoters equity, debt, fund raising mechanism)
  • The bankers, auditors, legal attorneys
  • Detailed Project Plan which consists the product life cycle and project life cycle (Preferably done with the help of MS Project like tools)

The report generally is divided in to various sections viz., Introduction, Techncial, Marketing, Manufacturing and Financial. In case of service or consulting businesses, it will be the delivery mechanism and the process handling in place of manufacturing section.

Why do you need the project report?
The report will be the guide for your entire project.  You will need to refer to it at every stage of your project progress in order to ensure that your project is taking off in a professional and disciplined way the way it is envisaged.  In absence of such report, you will over spend monies, loose control and can’t control various objects.

Further the report is required to present to the investors or bankers who should know about your project and its viability for investment.  In fact, you should develop a summary presentation based on the project report to present to the prospective funding institution.

How do you make the report?
Project Report is a professional document.  It covers integrated inputs w.r.t technical, commercial, market and so as could be seen from the above index.  Thus you need a professional agency.  Mostly there are certain CA firms who help exclusively in project report development.  You may also talk to my team who can help you.

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About me

Posted by on Apr 3, 2010 in | 24 comments

Bh V Ramana

Promoter Profile:

It is imperative that the promoter profile of any business consulting firm match the offered service range in order to design, deploy or monitor quality deliverables to its clients.  I come with a working experience of 26 years spanning Private and Public sector enterprises.  I am versatile in several industry sectors like Energy & Utilities, Information Technology, Professional Services, and Manufacturing.  I believe, every project and every business pertaining to any sector could be successfully handled once a right approach is identified through due research.  Thus, today I am comfortable in handling any project from any industry sector supported by supplementary subject matter expertise.

Writing is my hobby.  I like discussing matters of social justice.  I like future thinking without restricting to the short-term survival.  Entrepreneurship Development is my favorite subject.  Because, through entrepreneurship, we can energize the youth, energize the economy, create more wealth and eliminate dependency on government sponsored employment.  Entrepreneurship is the best answer for millions of sparkling ideas virtually incubated by our younger generation in colleges, campuses and in the farm field.

Except for the policy provisions, every posting on this blog is written by me.  I intend to post on every aspect of business management.  The main objective of this blog is to help start-ups in their journey.  This will evolve as a business guide and as a virtual business consultant in course of time.

I would be happy to contribute my knowledge on any of the following aspects for a Seminar, Training, Conference, knowledge sharing, Project guidance, mentoring, authoring or Consulting services.  My areas of expertise:

  • Corporate Strategy, Planning, Vision & Mission realization
  • Approach for excellence in Business operations
  • Stakeholder relationship management
  • Social Media Marketing for business development
  • Corporate Online Content Management
  • Business model development for expansion
  • Strategic collaborations to attain swift growth
  • Understanding effective Service delivery system
  • Policy & process development
  • Resource development
  • Corporate Strategy & Planning
  • Project Finance Appraisal
  • Enterprise Application Infrastructure
  • Learning & Development
  • Online Branding and Reputation Management
  • Corporate Social Responsibility Project Design
  • Entrepreneurship Development
  • Role of spirituality in our sustenance
  • Being a human being

I can be reached at:

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Corporate Identity

Posted by on Mar 23, 2010 in EPM World, Marketing, Branding | 0 comments

We are identified in the society at the professional and individual level by our attire and communication. It creates the first impression about our personality. Similarly, the first identity development for an organization starts through communication in several forms. The communication could be in the form of company’s marketing collateral i.e., profile, brochure, product leaflets, executive communication, web presence and email communication.

There are several companies not able to build right documentation. Especially, start-up and small scale industries fail to spend time on the documentation processes. For them production and delivery are the top priorities.

However, companies that want to grow big should think about creating right identity for themselves. Corporate identity with committed deliverables to stakeholders would create brand value. It is a long and consistent process. But the value would turn into material benefits in course of time. In a limited sense it is a kind of ‘goodwill’ that companies should develop.

How does corporate identity help companies in their business stride? Very obvious, in the long run, it helps in:

  • Improved brand value
  • Increased credit worth
  • Great market market for their products / services
  • Growth opportunities and scope for expansion
  • Employee commitment
  • Stakeholder cooperation
  • Customer loyalty

So what should be the approach of an organization to develop an identity? Some of the steps mentioned below should pave right way towards this.

  • Review vision & mission
  • Revis Corporate Planning & Strategy
  • Go for organisational re-engineering (functional hierarchy and process deployment)
  • Strengthen paper and digital presence (Strong profile, Effective web presence, Professional communication with stakeholders, Marketing collateral which is precise with periodical updates …..)

How long it may take to see the results?
Provided we follow the measures in strict sense and with professional discipline, an organization should be able to witness increased identity in six months time. After six months time, it will be a new organization all together. New customers, increased loyalty of stakeholders and definite increase in the SALES TURNOVER could be achieved.

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