Part-time CEO could be the right choice for your venture

Posted by on Oct 29, 2011 in Business, EPM World, Start-up business | 0 comments

Part-time CEO

The very mention of part-time CEO may appear to be something unknown for many of small or start-up enterprises.  Yes, because we are mostly used to the model of Consulting SLA whereby a consultant or an organization would meet the piecemeal services required by a venture.

At the very outset why an organization would need a CEO?  Obviously to define a right strategy and planning for the successful implementation of business objectives and to drive the vision of the enterprise.  CEO would obviously be accountable to draw organizational productivity, consistently increase the net worth of the company, and achieve stakeholder satisfaction.  These aspects would inherently demand efficient management of all business functions supported by an energetic team.

Part-time CEO services from EPMWORLD

Why do you need a part-time CEO:

(i)  You may be a first time entrepreneur and a start-up owner.

As a first time entrepreneur, you will need support right from setting up the processes, implementing the project  infrastructure, to putting the venture on commercial track.  These initial processes need multifunctional expertise in business and management.  For young entrepreneurs and for people who come from traditional business line, this might prove to be a challenge to build a professional structure.  In order to overcome this challenge, a first time entrepreneur and a start-up owner can engage a Part-time CEO who can invest his expertise on (i) Business Plan (ii) Statutory and mandatory registrations (iii) Investment model (iv) Procurement (v) Policy Development (vi) Marketing collateral (vii) Legal and organizational documentation (viii) Team deployment (ix) Technology implementation (x) Infrastructure deployment; and (xi) Commercial launch.

Besides the above, the matter of business promotion and brand identity processes suitable to the target market and customer segment is an important concerted task to be achieved with the active involvement of respective team members.

(ii)  You may be remotely handling a project.

You may be the promoter-owner of the venture who is away on other avocations.  You may be an enterprise having headquarters or business units in other part of the world.  You may want a local expert in the project location to handle the project with absolute expertise and accountability.  You need a responsible company who could extend you Part-time CEO services placing their Sr. Executive onsite.  This model will bring you required assurance on successful project implementation supported by relevant SLAs.

(iii) You may be holding some parallel projects which demand specialized techno-management skills.

You may be an individual or an organization who has got requisite management expertise and seized with several projects.  You might need a Part-time CEO who come with requisite techno-management expertise.  This will place you at ease in the initial project launch and you will also be secured about the project success under SLAs.

The model of engaging a Part-Time CEO:

You should go for a model where the role of a Part-time CEO is a mere indication of responsibilities, deliverables and accountability.  He may not be necessarily be an all-time visitor to the project site.  As a promoter-owner, you will be the actual CEO in the organization and the person in question would otherwise co-ordinate with you to effectively handle project deliverables.  The appointment of such person or organization for part-time CEO services would precisely indicate these aspects along with (i) project scope, (ii) terms of service, (iii) periodicity, (iv) remuneration, (v) Support after project launch, and (vi) exit route, in the MOU.  Regular and onsite placement of part-time CEO might give way to management and team cultural challenges on his exit.  Thus, it is desirable to have off-site services as an officiating person.

The MOU could spell the performance metrics and subjective terms like penalty for non-performance, cost over-runs, schedule delays and so just as in case of a project delivery agreement.

The challenges in going for a Part-Time CEO:

You would need to exercise openness in accepting suggested measures by the part-time CEO.  As a responsible person for project delivery, he might want contextual changes in resource handling, vendor relations, procurement preferences or even review of strategy.  Mutual trust and transparency between the promoter-owner and the part-time CEO would make lot of positive difference to the project.

The parameters of selecting a right organization or right individual

The most important parameters being (i) Multifunctional expertise specially with respect to project management (ii) Visionary with innovative thinking (iii) Ethical and transparent (iv) Sense of ownership (v) Proven background (vi) Process oriented and analytical (vii) Market Awareness (viii) Service with smile; and (ix) Always accessible; and desirably Social Media savvy.

Notwithstanding the above, the final responsibility again lies with you to monitor the effectiveness of part-time CEO and his deliverables.  Ideally, you should undergo a few sessions of detailed inputs from him before the project start and during the project handling on the approach, project baselines, performance parameters and controlling measures.  Choose a person as a part-time CEO with guts and confidence and through thorough screening.

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Why you need a Website or Internet Blog?

Posted by on Sep 14, 2011 in Business, EPM World, Start-up business, Technology | 2 comments

The answer for ‘why you need a website?’ is though subjective, I can answer it in one word ‘indispensable’.  Online identity i.e. having a company’s website and / or blog are very important business need(s) for a small business establishment to a large enterprise.  This has been rightly recognized by the business houses and is quite evident from millions of websites present today.

However, small business owners are not able to rightly exploit the investment made on the website owing to (a) bad content, (b) duplicate content (c) bad design of website, (d) improper presentation of company’s service offerings or expertise, (e) poor hosting services and (f) nil maintenance.  What is the result of such online identity?  Bad representation and misrepresentation the company.

I would like to discuss here the important considerations to develop a website which can make your investment worthy.

The quality of web content is the most important thing:
Yes, you should ensure that you have right content for your website that would aptly represent the services you offer, the expertise you hold, the service delivery model you have in place.  Remember your content should not be a borrowed content from any other Internet source.  Such an approach would only make your presence redundant and you would not be faring well in search results.  Moreover, it would be a copyright violation.

Website designing is all about your understanding of the user habits of navigation than rich graphics:
Most of the low priced website development companies develop your website using the free website templates from Internet source.  Instead, you should ask them to develop a custom design for your company keeping in mind (a) the business sector you belong to (b) the service items you want to present online (c) the features you like to provide through your website i.e. for example you may like to have ‘real-time chat application’ for online support to your customers or to attract and deal with online sales calls, or video streaming of your Company’s profile, projects, achievements, employee statement about their experience with the Company or feedback of clients.

epmworld websites

All such or any further features of your website should be properly designed with dynamic and scalable architecture considering the user friendly navigation, security, clarity and lastly an experience to the visitor of your website.

Online identity is like a perpetual racing competition:
Another important aspect that one should take note of before creating online identity through a Website, Internet Blog or / and Social Media profile(s) is introduction of your website or blog to your existing customers, prospective clients and to all relevant stakeholders.  Website should never be considered as one time job.  It should undergo frequent update of company developments, client acquisition, induction of new management members, if any, and more.

How do you announce your website to your customers and other stakeholders?
An important question, indeed.  My suggestion in the context would be:

  1. Send email communication to all your present and prospective client(s) with the link of your website
  2. Create an official blog as a sub-domain or as a folder to your company’s domain.  Make the blog content rich with information about your product, your team’s expertise, service and support issues, market trends, technology trends, stakeholder achievements and more.  Share this link with all concerned on regular basis through email subscription or RSS feed.
  3. Create social media profile with links to your website and blog.  Actively involve with your stakeholders reaching them with the data concerned to them.
  4. Ensure your website and blog addresses are printed on all the company’s stationery, marketing collateral, and announce your website in all the marketing announcements in conferences, presentations and campus interviews.
  5. Encourage your employees to participate in your blog and invite participation of their contacts wherever the product and your content would be relevant to the participants.
  6. Release small advertisements just with your website and blog addresses and telephone numbers on regular basis.  This would not cost much and at the same time would educate people about your services.  The advertisement so decided can be a simple content like: “Visit us for your business consulting services.  www.blog.epmworld.in”
  7. Use moving media extensively to announce your website.  It could be a collaborative advertisement where you will share the ad space of other advertiser like movie advertisement.

There could be many more approaches.  However, you should consistently ensure that your website and blog are (a) available on 24x7x365 basis (b) no broken or dead links (c) you respond to each and every query from a website or blog visitor (d) you will honour whatever you propose through these channels.  Most important again is the fact that your company’s team who respond to the enquiries of website must have thorough knowledge and coordination control on required actions.

I will highlight on the promotion through SEO again.  Meanwhile you may also visit our other blog on social media.

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Start-up business services

Posted by on Sep 12, 2011 in | 62 comments

Start-up business services:
Majority of Start-up businesses are raised and run by first generation business owner.  Start-up businesses thus are highly vulnerable for failure.  Around 10% of start-ups achieve true survival.  The reasons for this trend are several like (a) Lack of management expertise (b) improper setup processes (c) poor financial management (d) low productivity (e) bad or insufficient marketing and more.
It is highly essential that start-up industries avail professional consulting services from a matured service provider to avoid failure embarrassment and fast recover investments made.
We will appraise and qualify the viability of  your business idea or suggest you potential business opportunities.  As a start-up owner and budding entrepreneur one need to learn and unlearn several aspects from identification of right business opportunity to commencement of business operations. Thus, every start-up would need expert guidance to optimize setting up costs and accelerate the business commencement. Gathering our experience in entrepreneurship development, we have in-fact dedicated this blog as a business guide to budding entrepreneurs, present businesses and academia. You can visit and understand several aspects in raising your start-up.
You may talk to us either with your business idea or with investment and we will assist you to setup your dream start-up.
  • Business idea formulation
  • Feasibility Study / Report
  • Detailed Project Report
  • Project Finance Syndication
  • Corporate Identity Development
  • Company Name
  • Company Profile Development
  • Content Development For Marketing Collateral
  • Content For Website, Blogs, Social Media Platform
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Corporate & Professional – How do I give this identity to my organisation?

Posted by on Apr 3, 2010 in EPM World, Marketing, Branding, Uncategorized | 1 comment

When an organization truly competes the characteristics of its line business, in a more transparent way, it could be called a professional entity. When an organization defines its business objectives in clear terms duly indicating the strategy and the delivery mechanism, it paves way for professional development. We could enumerate the following aspects in an enterprise to understand the level of professionalism adopted by it.

  • Scope and clarity in service offerings
  • Vision & Mission
  • Culture, values and ethics
  • Strategy & Planning to achieve its Vision
  • Brand conscious and brand positioning measures
  • HR and Communication flow in the organization
  • Policy provisions and delivery mechanism to achieve organizational productivity
  • Implementation of Best Practices and Certification standards in the functional areas
  • Transparency while dealing the issues of discrimination, grievance, disputes
  • Implementation of technology
  • Statutory identities
  • Clean financial and taxation system
  • Social accountability

Further professionalism is more of an accountability and transparency. It is possible to achieve these aspects when an organization deploys related processes to implement the above provisions. Let us understand process as any given transaction or task to be achieved in the functional or departmental context. For example, performance appraisal of human resources is a process, raising an invoice is a process, quality check list is a process, exit formality is a process, and any report document is a process. At this reckon there will be hundreds and thousands of processes that an organization has to effectively deliver in order to achieve the true performance levels.

The process could be a hard copy format or a digital document. Organizations inevitably follow both the formats as total automation and paperless environment is still not feasible in our business environment. As an example for digital processes, any CRM application at the minimum shall have numerous processes related to sales and after sales support. An ERP application is the true mirror of enterprise-wide processes.

Further, every process should be flexible for due customization. The technology tools like ERP application invariably enable deployment of a given process, modification of the same with due controls, monitoring and measuring it for performance. Still an ERP application enables to integrate the enterprise wide functions and processes so that enterprise productivity and performance is reckoned periodically by the top management with due checks and controls.

Finally beyond all the above, it is the conduct, attitude, accountability and commitment of employees that brings in right identity to the organization as a whole. Hence, in today’s business the HR development is given top priority to match to the organizational vision and mission. Employees should also realize that the positive identity and values achieved by an organization shall invariably enhance the professional value of their individual profiles.

Professional identity and corporate culture brings in stakeholder loyalty (employees, vendors, suppliers, customers, partners …), creates brand value and develops business. Thus any investments made in this direction shall bring in the Returns on Investment (ROI).

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