Some of the business ideas relevant in today’s market

Posted by on Oct 11, 2014 in Business, Self-employment, Start-up business | 0 comments

business ideas

Entrepreneurship and Business Ideas

Top 10 business ideas for start-ups.

Suggested business sectors:

  1. Food Processing
  2. Textile and ready made garments
  3. Technology [Software Product Development and maintenance, eCommerce, Internet Security, IT literacy, Digital Infrastructure deployment and maintenance]
  4. Social Computing / Social Media
  5. Smart Infrastructure development
  6. Solar Energy and allied infrastructure [MW Solar plants, Rooftop Solar Plants, Trading in PV Panels, Inverters and Batteries, Structural Services to erect Solar Plants, Specialist Electrical Services for Solar Installations]
  7. Automobile Components
  8. Textile & ready made garments
  9. Service Sector [associated with Sea Ports, Airports, Healthcare and Lifestyle segment]
  10. Training [Soft skills, Leadership, Sales and Customer Support Management, Finance Skills, Entrepreneurship Development Skills, Data Analytics, Digital Marketing,

Check this before you go for manufacturing activity.

  1. It would be ideal to take up any manufacturing activity based on product buy-back arrangement [job work] or specific network / market strength in the line of activity considered.  If not we will have to bear credit line to buyers, minimum 6 months working capital (depending on the product cycle), R&D and more.
  2. The other option is going with collaborative model with a foreign company to produce import substitute items in India.
  3. The DMIC corridor, Make in India, and proposed Industrial Estates in Telangana and AP are another opportunity in the coming years.  The focus areas of these projects are many varied items to cut dependency on China made capital equipment and end user products.  These efforts are definitely going to provide opportunities for ancillary industry growth.
  4. The other way to explore manufacturing opportunities is to scout for takeover of sick unit or advertise in local News paper for collaboration / partnership opportunities.  This may reveal some good opportunities.
  5. For manufacturing ventures, it always helps if one of the member promoters come with technical or marketing expertise in the chosen manufacturing activity.
  6. Last but not least one can go for manufacturing activity to produce any innovative product.  Innovation doesn’t mean a totally new product idea.  A small twist and improvisation of any existing product which enhances the utility value at affordable cost can be considered.

Brief on IT sector business ideas:

Software product development is an evergreen sector as long as the product becomes a solution to focused problem and the product is designed with inherent efficiency, security and compatibility to various environments.  Considering the growing patronage to cloud computing technology, smart phone infrastructure, and internet security tools,  there is sufficient scope to devise new products or improvise existing solutions to the newer environments.  The other perpetual avenue is enterprise market constituting ERP and ERP integrated with social computing tools and data analytics.

The other promising business ideas in IT Sector:

Website development:

This is a perennial market.  The challenge, however, remains to be the capability of the organization to develop a professional website [elegant interface, aesthetics, mulsti browser compatibility, efficient loading, nil dead links, user friendly navigation, professional and crisp content compatible to search engines and self declarations for content and design ownership] incorporating digital documents [pdf brochures, e-readers, digital collateral with various presentation options, interactive forms for online interaction by customer for enquiries, feedback, survey, referal, and more].

eCommerce:

Practically many offline business models could be converted to online models.  The approach would be offering of related product group constituting a few items in the initial stage.  The products could be from segments like Lifestyle, Food [especially organic food items], Construction, Infrastructure, Supplementary services to Healthcare, Hospitality and Travel & Tourism.
Success of any online venture depends on right scoping, application efficiency, aggressive and judicious marketing strategy.  Many of the failed online ventures have their root to inappropriate business model, poor infrastructure and/or wrong positioning.  The important advantage with the online business models is that they become attractive for funding institutions or individuals once the initial sustenance is proven with promised future.  Popularity and application efficiency are the foremost attractions for any online business models.

Mobile & Tab Applications:

Again many desktop applications, online applications could be ported to Mobile and Tab platform.  Thus opportunities are immense in this segment.  Any application addressed to customer service, sales, marketing, consumer behavior analysis, analytics has good scope irrespective of any number of competitive products. This market has bright future.

Internet Security.

In the coming one year we are going to witness Digital India through which efficient Internet bandwidth is going to be made available to lakhs of villages.  As the Internet infrastructure grow so the requirement for safe and secure management of such infrastructure. One may think about collaborating with existing security products to be offered in the market with supported maintenance.  This can be combined with Internet literacy offering to the users.

Social Computing and Analytics

The end users for these products are small companies to large corporations whoever have implemented intranet social computing infrastructure and/or Internet presence.

Some of the business ideas in Education & Training Sector:

  1. IT Skill development [Career centric technology training].  Market is inundated with training institutions whose primary focus is volume of business than the quality of content.  Thus if an organization can focus right curriculum with efficient faculty there is enough room for new comers.  Almost 70% of engineering graduates are failing the eligibility criteria in the technical aptitude and professional outlook.  This fact itself vindicates that the existing training and skilling infrastructure lacks right content and approach. This business idea works well in the future as government is looking to collaborate widely with private institutions under PPP model.
  2. Softskill & Leadership development [Govt. of India and Govt. of AP are coming up with special mission to train youth in softskill and leadership development].  This is one of the topmost priorities in India in the path of youth empowerment for employment or self employment.
  3. Multi vocational skill development unit inline with ITIs & Polytechnics. These are going to be in much demand in the coming years.
  4. Education (Professional education / coaching centers / Mentoring hubs )

Few other business ideas:

  1. Stainless Steel Fabrication, Furniture for domestic, commercial and industrial purposes.  Every furniture product should provide the benefits of aesthetics, space optimization, ergonomic advantages, multi-use and must come at affordable cost. Many of the home furniture items can be redesigned using SS, wood, aluminium, plastic or any other composite material.
  2. Trading in Modern Building material
  3. Industry specific help desk solutions
  4. Industry specific Customer Management solutions
The above are just indicative.  However, among other things every business opportunity at the outset has to be analysed considering (i) Promoter’s expertise (ii) Place of business (iii) Product / Service demand in the target areas (iv) Promoter’s equity (v) Government support; and (vi) Competition.
If you need any clarifications may please leave your comments.  I will attempt to answer to the extent possible.  However, if you need personal consulting the consulting fee shall be INR 1000/- [one time].  We don’t charge consulting fee for micro business setup, or students who come from humble background.
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How to start an Online business

Posted by on Oct 11, 2011 in Business, EPM World, Marketing, Branding, Start-up business, Technology | 7 comments

Online Business:

The digital world has paved way for a new and additional business source in the form of online business.  The traditional marketing budgets which were in the range of millions and billions of dollars are no more a must for someone who would like to attract global business sales.  It could be a largest retailer like Wal-Mart Stores or sheer online shopping mall eBay.  Generous broadband connectivity and Internet proliferation have brought dollar cheers to business men and discount cheers to customers in the online business world.

The significance of online business is its nature to be able to function as the tiniest business model propelled by a single PC to the largest business model driven by gigantic technology infrastructure.  It is as practical as that, an ordinary individual who can invest $100 (INR 5000) of his pocket money can even create blog based online earning revenue model.

(A)  Types of online business:

Online business is prominently dominated by product sale.  Consumer electronics, household provisions, ready made garments, drug store and the list is unending and is limited to our imagination.  The other business type is service sale.  The most popular among them are job portals, matrimonial sites, service exchanges and even research services.

(B)  Online business idea:

epmworld online businessChoose a single product which has large scope in the market and which can be sourced by you at required parameters.  You can go for marketing of all cereals like Green Gram, Black Gram and so.  You can choose art items if you are an artist.  You can go for designer garments if you are a designer.  You can sell photo frames if you are an artisan.  Or you can market handyman services.

Every business opportunity is portable as online business model, provided you know the target market scope.

(C)  Approach:

Idea consolidation:  Finalize the product choice after proper market research.  Make a quality business plan to understand the investment and ROI.

Technology: The major points of consideration could be:

  1. High level requirements of portal
  2. Operating System & Database
  3. Hosting platform
  4. Design considerations for Front-end feel and look
  5. Analytics and Reporting structure
  6. Payment Gateway options
  7. Support
  8. Security measures; and
  9. Development and deployment time.

(D)  Process development and deployment:

What constitutes this?

  1. Finalization of terms with vendors, affiliates for product supply or service deliver.
  2. Statutory and mandatory rules & regulations related to sale and purchase of products contextual to target markets.
  3. Procurement and supply logistics.
  4. Transaction cycle like Ordering, invoicing and delivery.
  5. Operational structure.
  6. Performance monitoring and controlling procedures; and
  7. Customer Data & Privacy Protection Controls.

(E)  Marketing and promotion of portal: 

Search Engine Optimization (SEO) and Social Media tools are the cheapest measures to market any online businesses.  You should engage a professional organization or designate an internal two member team who will promote your portal on continuing basis.  You could check this link on ways and means of online promotion.

epmworld online business portal

(F)  Consistent improvement through market intelligence: 

The success of online presence majorly depends on the factors like (i) Ability to introduce trendy and quality things (ii) Accountability on extended services (iii) Tech intelligence to identify the constraints faced by users during their engagement with your portal.

(G)  Common mistakes:

Several online business portals go bankrupt or wound-up in the early stages owing to poor planning, unfounded projections or technological challenges.  The mistakes to be avoided among other things would be (i) Keeping the site static in terms of design, look and user experience components (ii) Faulty design or insufficient features causing navigational confusion and frustration (iii) Poor performance like slow loading of site (iv) Inadequate or slow support (v) Limited payment options; and of-course (vi) non-competitive in price, product, offers or variety.

(H)  Success metrics:

When you ensure rectification of failure points as indicated above you would obviously find success in your way.  Still the major points or metrics of online business portal success would be (i) Efficient technology (ii) Presentation of clutter free and just in time and contextually required feature(s) (iii) Price and product attraction; and (iv) Real-time support.

Online business portals offer the advantage of business numbers which means a huge market, though with small margins.  From backyard products, house made items to far off place products every item could be traded online.  The secret is creating a brand of your own and maintaining it on consistent basis.  A small mistake or ignorance could distract the long-time customer.  You may tread slow initially but once the portal becomes attractive you would transact just dollars not the merchandise.

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Start-up business services

Posted by on Sep 12, 2011 in | 62 comments

Start-up business services:
Majority of Start-up businesses are raised and run by first generation business owner.  Start-up businesses thus are highly vulnerable for failure.  Around 10% of start-ups achieve true survival.  The reasons for this trend are several like (a) Lack of management expertise (b) improper setup processes (c) poor financial management (d) low productivity (e) bad or insufficient marketing and more.
It is highly essential that start-up industries avail professional consulting services from a matured service provider to avoid failure embarrassment and fast recover investments made.
We will appraise and qualify the viability of  your business idea or suggest you potential business opportunities.  As a start-up owner and budding entrepreneur one need to learn and unlearn several aspects from identification of right business opportunity to commencement of business operations. Thus, every start-up would need expert guidance to optimize setting up costs and accelerate the business commencement. Gathering our experience in entrepreneurship development, we have in-fact dedicated this blog as a business guide to budding entrepreneurs, present businesses and academia. You can visit and understand several aspects in raising your start-up.
You may talk to us either with your business idea or with investment and we will assist you to setup your dream start-up.
  • Business idea formulation
  • Feasibility Study / Report
  • Detailed Project Report
  • Project Finance Syndication
  • Corporate Identity Development
  • Company Name
  • Company Profile Development
  • Content Development For Marketing Collateral
  • Content For Website, Blogs, Social Media Platform
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How to evaluate business idea?

Posted by on Apr 1, 2011 in Business, EPM World, Self-employment, Start-up business | 0 comments

Entrepreneurship is evolved owing to several reasons which could be:

  1. Ambition to make big, to earn big, to prove big
  2. Individual experience and expertise in a given area
  3. Investment opportunity
  4. Campus driven
  5. Inspiration by a colleague or a friend to join him / her
  6. Trying situation – Job lose owing to any of several reasons
  7. Family tradition
  8. Any abrupt event that lead to self-employment

However, the very first and the most difficult stage in the journey of entrepreneurship is freezing the very business opportunity for the proposed venture.  The opportunity could be related to service sector, product manufacturing or so.  The generally accepted approach and the best practice at this juncture is going for ‘market research’ on the opportunity, unless the business offering in question is not a job work for some other business.  Considering that the market research recommends the business opportunity, you may go ahead with further positioning in just 2 steps.  Each step, however, is very comprehensive and process oriented.  I have drawn the whole approach into one page document placed below as an image.

Click on the image for a larger view:

How to freeze a business opportunity

The item ‘A’ in the picture presents you two opportunity areas i.e. Product and Service.  The next item ‘B’ contains important parameters to be determined for the product or service offering.  This is the stage where you actually understand what exactly your business is.  This clarity is indispensable in letter and spirit for every further move in your stride.  Considering that you are ready with the plan and process related to item ‘B’, you will move to item ‘C’ which tells you the next plan of action to market your product and conduct your business.  The item ‘D’ is the value what you achieve and the return you gain out of your business investment.

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