Business Consulting

Posted by on Sep 12, 2011 in | 33 comments

Business Consulting:

The growth and development of any business depends on the thorough understanding of business, changing market requirements, growing competition, trending technologies and an efficient team that shares and works for achieving the Vision and Mission of the organization.  This aspect is not possible with every business owner considering the time constraints, relevance of his / her pre-business-experience and many other related facts.

As a Business Consulting firm, we can evaluate your business in “as is whereis basis” and work for a right solution to take forward the business to achieve projected growth. We have christened our company as EPM World to denote our service range spanning Enterprise Portfolio Management (EPM). Enterprise functions constitute every thing right from setting up company, formulating detailed business plan, going for commercial launch, conducting operations to achieving sustenance and growth. We may discuss any of your business concerns for a right advice, strategy or service extension.

  • SWOT Analysis and Due diligence
  • Marketing & Branding Strategy
  • Business Development Strategy
  • Collaborations / Tie Ups
  • Drafting Of MOUs, Agreements
  • Content Management
  • Online and Internet marketing Strategy
  • Process Development and Deployment for functional efficiency
  • Information Technology implementation strategy

Our business consulting services and development strategies would guarantee the defined short-term and long-term benefits to the organization.  May talk to us for a free discussion and brainstorming of your growth concerns for a clarified path.

 

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Business Consulting Services

Posted by on May 15, 2011 in Business, EPM World | 0 comments

The company EPM World located in Hyderabad, India is an end-to-end business consulting service provider for industry and business.  The services encompass the scope of Enterprise Portfolio Management (EPM).  Click here for a detailed picture of service range.

Every other project would need almost a uniform approach and processes except for the domain technicalities.  Owing to the technical competence and the consulting expertise of promoter(s) and the collaborative expertise of subject matter experts (SMEs), EPM World can extend its Business Consulting to any industry sector or business segment.

Services extended by EPM World:

  • Start-up services
  • Management Consulting
  • Business Consulting
  • On Demand Services
  • Project Management Consulting to Power sector

Industries served:

Since its inception in 2009, EPM World has served and is serving around 24 clients from disparate industry segments.

  • Painting (Marketing services)
  • Oil and Energy (Marketing services)
  • Hospitality (Startup planning)
  • Professional services (Turnkey services)
  • Technology Training (Corporate Identity)
  • Retail sector (Marketing services)
  • Automotive servicing (Startup planning)
  • Educational sector (Turnkey services)
  • Construction sector (Corporate identity)
  • Power utility (Technology services)
  • Laundry and dry cleaning (Startup planning)
  • Food Processing (Startup planning)
  • Packaging (Startup planning)
  • Consumer electronics (Marketing services)
  • Mining  (Corporate Identity)

The start-up planning services consist right from the identification of new business opportunity, project report documentation, loan syndication, project planning and marketing strategy.

Besides the above, we have provided startup advice services to hundreds of  aspirant entrepreneurs.  The advice focuses on the business idea, investment requirement, ROI and recommendation for any given startup proposal.

If you are in the process of raising a new business or looking for guidance or services for your present business needs, may please reach us at ram@epmworld.in

Blog Author:

The blog is authored by the CEO, EPM World.  The blog focuses on business topics like business consulting, entrepreneurship, leadership and more. The entire content unless otherwise indicated, is authored by CEO, EPM World.

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Enhance individual value to gain personal branding

Posted by on Apr 9, 2011 in EPM World, Leadership, Marketing, Branding, Training | 1 comment

When we refer to a ‘brand’ in the context of a product or service, it reflects the value, the promise, and the contentment it delivers to the consumer.  The requirement of branding is mostly driven by the stiff competition, presence of multiple choices, and the demand of individuals to enjoy a distinctive identity to what they are attached with.  When a product stands for the belief of the consumer he would develop a kind of affinity and remain loyal to the brand.  He would develop an emotional relationship and take pride to own the brand.  Branding is an affair that we develop and maintain with the product or service offered by a particular company.  That is the very reason we would see many of the advertisements by major brands being promoted through the lenses of relationship.  It could be that the content of advertisement speaks the language of relationship or the actors in the advertisement are a family, a couple, a dad and daughter or so.

The world today is enlightened.  We are all matured and decisive about our choices in every aspect and in every walk of our life.  When a product or service in a situation happens to be a person, it is important that the person enjoys the loyalty of the consumer and stands for the brand value.  The person could be a trainer, a consultant, a doctor, a business man, or any other individual.  Even friends no longer like to connect with unless they find in us a growing value.

Thus personal branding gained momentum in the face of growing social networking and enticing business opportunities.  Every one wants to be recognized.  We like to be identified on Page3.  We like to have several connections on Linkedin, several followers on Twitter and several friends on Facebook.  We vie to hog the best identity.  Every one of us wants to connect with the best people around the globe.  It could be social celebrities like Anna Hazare, successful people like Bill Gates, public intellectuals like  Amartya Sen, noted personalities like Oprah Winfrey or any other promising individuals.

Relationship stands for its meaning when it is established and maintained both ways.  The real challenge lies in gaining mutual connections.  Personal branding helps us achieve this.  We can improve a brand identity to ourselves when we are identified with a specific, demanding, and valuable knowledge, trait and significance.  We should evolve to be a product sought after by several consumers.  Value reciprocation is the driving force for creating and maintaining relationship.  So we need to create and maintain a value to ourselves so that we grow with specific identity to ourselves.  We need to grow attractive.  A beautiful bride is everyone’s dream.  We need to become such a sought after bride, who is beautiful, resourceful, manageable and reciprocal in relationships.

If we are able to identify ourselves with all or some of the following, we will invariably improve our personal value and can attract coveted identity in the social milieu.

  • An achievement
  • An expertise in any given discipline
  • Reciprocal attitude
  • Benefit of relation
  • Core personal traits like honesty, trust, and sincerity
  • Social identity

So when we like to connect next with any important figure in the social networking let us check if we hold something attractive enough to reciprocate and what is our brand value.  We may not immediately gain the stature of  Anna Hazare, Medha Patkar, Abdul Kalam, or Anupam Kher, but we can certainly work to be in such vicinity.

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Collaborative growth

Posted by on Jan 28, 2011 in EPM World, Marketing, Branding, Start-up business | 0 comments

The scope and approach of marketing has been an ever evolving affair ever since the Online / Internet era came into being.  Economic globalization is the other contributing aspect where service providers or product manufacturers had to come up with ingenious measures to promote their products and services.  Among the other measures, collaborative marketing and online presence have taken the priority slot owing to the flexibility, dynamics and cost effectiveness they bring in along.

Collaboration in the areas of equity, technology, research, marketing, human expertise and branding are some of the options in vogue.  FDI is the regular activity in developing economies.  This is highly evident in India where investments have been made in various sectors like manufacturing, retail, realty, hospitality, health care and in many other areas.

The glaring difference, however, has been that the collaborative development is restricted to major industries or corporate businesses because of the financial strength, market reach and human expertise they possess.

Entrepreneurs in SSI & SME sector too must study this trend where they could showcase the advantages to prospective collaborators in the matters of technology, research, manufacturing capacity expansion or service competence.  This in turn will help them in realizing big dreams taking the counter advantage of collaborators who could bring in equity, global reach and process excellence into the organization.

The major challenges faced by SSI & SME sector have been credit, marketing and technical know-how.  Going for bank credit towards market expansion or branding may not be a viable measure where collaborative growth is possible.  The SSI & SME sector must focus on building online presence while working for collaborative marketing so that an early growth is possible with promising future.

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Corporate & Professional – How do I give this identity to my organisation?

Posted by on Apr 3, 2010 in EPM World, Marketing, Branding, Uncategorized | 1 comment

When an organization truly competes the characteristics of its line business, in a more transparent way, it could be called a professional entity. When an organization defines its business objectives in clear terms duly indicating the strategy and the delivery mechanism, it paves way for professional development. We could enumerate the following aspects in an enterprise to understand the level of professionalism adopted by it.

  • Scope and clarity in service offerings
  • Vision & Mission
  • Culture, values and ethics
  • Strategy & Planning to achieve its Vision
  • Brand conscious and brand positioning measures
  • HR and Communication flow in the organization
  • Policy provisions and delivery mechanism to achieve organizational productivity
  • Implementation of Best Practices and Certification standards in the functional areas
  • Transparency while dealing the issues of discrimination, grievance, disputes
  • Implementation of technology
  • Statutory identities
  • Clean financial and taxation system
  • Social accountability

Further professionalism is more of an accountability and transparency. It is possible to achieve these aspects when an organization deploys related processes to implement the above provisions. Let us understand process as any given transaction or task to be achieved in the functional or departmental context. For example, performance appraisal of human resources is a process, raising an invoice is a process, quality check list is a process, exit formality is a process, and any report document is a process. At this reckon there will be hundreds and thousands of processes that an organization has to effectively deliver in order to achieve the true performance levels.

The process could be a hard copy format or a digital document. Organizations inevitably follow both the formats as total automation and paperless environment is still not feasible in our business environment. As an example for digital processes, any CRM application at the minimum shall have numerous processes related to sales and after sales support. An ERP application is the true mirror of enterprise-wide processes.

Further, every process should be flexible for due customization. The technology tools like ERP application invariably enable deployment of a given process, modification of the same with due controls, monitoring and measuring it for performance. Still an ERP application enables to integrate the enterprise wide functions and processes so that enterprise productivity and performance is reckoned periodically by the top management with due checks and controls.

Finally beyond all the above, it is the conduct, attitude, accountability and commitment of employees that brings in right identity to the organization as a whole. Hence, in today’s business the HR development is given top priority to match to the organizational vision and mission. Employees should also realize that the positive identity and values achieved by an organization shall invariably enhance the professional value of their individual profiles.

Professional identity and corporate culture brings in stakeholder loyalty (employees, vendors, suppliers, customers, partners …), creates brand value and develops business. Thus any investments made in this direction shall bring in the Returns on Investment (ROI).

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