Plan for Growth to grow big and achieve success

Posted by on Sep 21, 2011 in Business, EPM World | 1 comment

Growth – a vital requirement

Growth is the vital requirement in business.  Once a business achieves break-even and recovers its investment, it should focus on the plan for growth.  In fact, the very initial business plan or business strategy would have spoken about the plan for growth.  Business plan would not always go as per initial plan.  Many businesses would review the original plan and make changes as required during the plan execution.  Generally (a) requirement change, (b) external factors, (c) deviations in resource mobilization, and (d) lapses in schedule, milestone achievement would force changes to a base or original plan.

Any plan for growth inherently should consider factors like:

The facts related to your present business:
What is your business today in terms of (i) sales volume, (ii) profit ratio (iii) net worth (iv) cash surplus (v) credit limits (vi) product / service offerings (vii) production performance (viii) delivery efficiency (ix) brand identity (x) market conditions (xi) market reach (xii) stakeholder feedback (xiii) geographical presence (xiv) export potential; and (xv) scope, nature and area of expansion.

business growthFuturistic view to maintain present growth or stature:
Before you initiate and implement a new plan for growth or expansion, it is imperative to evaluate the futuristic perspective of present growth.  You should ensure that the prevailing processes, conditions and assumptions are valid for maintaining present business stature.  The future plan or resultant diversion of management’s focus should not in any way effect the existing business at a later date.

The nature of growth being planned
Before you initiate and implement a new plan for growth or expansion, it is imperative to understand the nature of growth being planned for.  Are you planning to increase present production capacity or service range to achieve business growth?  Are you planning to enter into new area(s) of business?  Are you planning to enter into export market? or Are you planning route of acquisition of related business?

Evaluation of planned growth:
Once you are clear on the nature of growth being planned, the next step would be evaluation of supporting and required parameters to initiate your plan.  They include market data, strategic planning, financial plan, implementation modalities, and schedules.

Gathering and analyzing market data
Gather and analyze market data related to the performance of similar model, future outlook, technological advancements, stakeholder analysis and market segments. 

Determining investment model
How do you plan to mobilize required investment?  What are internal accruals and own equity?  What is the portion of Debt?  What are the participative / partner investments?

business success

Evaluating financial projections
You should have pragmatic projections on sales and expenses.  Besides, the cost of capital, WACP should be properly analyzed.  The most simple measurement would be to understand the return for each dollar being spent and the time frame by which you will recover your investment.

Designating core team
The performance of any plan hinges on the core team who implement it.  Core team must reflect core values like responsibility, accountability, proven capability, commitment and passion for success. 

Monitoring KPI and Growth
Monitor the implementation and growth inline with the business plan.

There are several under performed projects which were wound up by the management before it was too late.  Any bad project, or hasty investment will increase the liability factor unless the facts are identified in the earliest stage.  Regular monitoring of projects or business would really help any time.  The plan for growth should never be driven with complacency.

Image source: Google Images

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Management Consulting

Posted by on Sep 12, 2011 in | 4 comments

Management Consulting for growth, viability and excellence.

The invariable challenge that any successful enterprise would face in its journey would be that of retaining the earned success and achieving further growth. To make this possible, companies must have strategic planning that is rightly implemented involving demanding changes by the evolving market dynamics.

Among other requirements in the day-to-day management of corporate sector, we extend management consulting services in devising and deploying a definite ‘Strategy & Plan’ with ‘guaranteed’ results.

Project Management Consulting:

From the point of developing a detailed project plan to deploying project management methodologies, designating project team and ensuring earned value management, you may avail our support in the end-to-end management of your projects. Our experience spans the areas like project planning, customized project management methodologies and mentoring the project team for mature handling of the projects.

Designing Of CSR Programs

If you are concerned about finding right programs to constructively utilize your CSR budget and if you are looking to outsource the design and management of your CSR programs or collaborate with any Social Sector Organization to jointly launch your social initiatives we can assist you. CSR programs need to be monitored for definite results and evaluated for ROI on CSR budget.

Social Media Strategy Development & Deployment

Identity development and identity maintenance has evolved to be the perennial requirement for businesses to acquire customers and to create branding.  Because, the present day customers largely constitute online population who explore Internet to identify genuine and competitive vendors to go for any purchases. This has propelled the culture of online marketing.

One of the core requirements for successful sustenance today is to achieve online and offline brand identity. Online promotion is a professional task and can be better achieved with the help of Social Media Consultants.

Our services in the line include:

  • Social Media Policy & Strategy development
  • Social Media profile creation
  • Social Media profile maintenance
  • Creation of Personal Branding
  • Social Media training

 If you are a business house, a corporate enterprise, a celebrity, an author or any other entity looking to improve your online identity, attract increased business flow or develop personal branding, you may please contact us.

Corporate Training

You might find frequent need to train your team in varied areas like Leadership Skills, Personality Development, Performance Development, Technology transition, Project Management, Talent & Intellect Management or any specific requirement.

Training programs must be properly designed in content, flow, and schedule to meet the requirements of proposed participants rightly delivered by competent faculty. Investment on Training programs should be analyzed for its returns. This is the most neglected or unmonitored expense in many of the enterprises.

Please consider outsourcing to us your training needs on case-to-case basis or under long-term contract basis. We will guarantee you the ROI on your training budget.

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Posted by on Mar 21, 2010 in EPM World, Marketing, Branding, Uncategorized | 0 comments

Branding is the perceptional value of a customer about a product or service. The perceptional value is determined by the delivered value of commitment by the brand in terms of quality, security, consistency, pride, and service. Branding is creating an emotional chord with the product or service offered by a vendor. When a customer buys his favorite SWISS watch, he would involuntarily weigh all these aspects. He takes pride in possessing the product. He would flaunt it with zest.

Branding is equally a sensitive exercise. Any slightest deviation in the commitment by the vendor would undo the decades market stand and place.

Pricing of favorite brand would not be a prohibitive element to buy the product. The brand is respected by the haves and have nots globally and equally. The difference is price affordability in a given situation.

The majority view that media management is branding. Wide publicity, aggressive marketing, PR efforts might generate a surge in demand for the product. However, that would not create a lasting brand value unless the customers, stakeholders continue receiving the committed value from the product. It is like spending millions on publicity of a bad movie. It might generate an instant market. But not a lasting market.

The cardinal factors that create branding would be:

(a) Product / Service Quality
(b) Service & support efficiency
(c) Effective and user-friendly packing of the product or presentation of the service
(d) Value for money
(e) Consistency in all the above aspects

Any other factor that contribute in brand building would be supplemental to the above cardinal aspects.

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