- Business idea formulation
- Feasibility Study / Report
- Detailed Project Report
- Project Finance Syndication
- Corporate Identity Development
- Company Name
- Company Profile Development
- Content Development For Marketing Collateral
- Content For Website, Blogs, Social Media Platform
How My Company Hires for Culture First, Skills Second:
Yes, indeed. The approach is quite relevant for entry level induction as the enterprise doesn’t depend on their immediate productivity. Obviously, the experienced candidates are evaluated for their skills besides the reference feedback, group discussion, and many more recruiting measures in vogue. Once on board, they will invariably weave themselves into the enterprise fabric owing to past maturity and insight into the organizational requirement.
There is no point of having a team which doesn’t know the culture of organization and which doesn’t appreciate its values. The enterprise team may consist individuals from different cultural backgrounds, different work culture merits, but once they are the team of an enterprise they should follow one culture i.e. the culture of the enterprise.
Startup Visa D.O.A., and Startup America Just a Giant Press Release?
In the last one year, I came in contact with several US based NRIs who intend to invest in India. I am providing my services to some of them who have started their venture here. When I heard about Startup Visa news, I felt it would make these NRIs rethink about their investment in India. Having worked in U.S. for quite a long time, they would naturally tend to remain there in face of an opportunity like Startup Visa. I personally feel that non-implementation of Startup Visa would only help countries like India and an obvious loss to U.S.
Too Much Entrepreneurship Is a Bad Thing
I firmly support entrepreneurship even if it is termed as ‘start-up’ fever or so. I consider it as a research being done towards entrepreneurship development. The result may not be 100% but it would be worthwhile. Here I draw an analogy to the practice of research undertaken by companies at huge costs sustaining several failures. At the end they achieve their objective. Let learned people mentor the start-ups and help in increased success. Then the start-ups won’t be unproven businesses.
When Failure Hits
Great indeed!. Your success came through the right move where the engineers were entrusted with business development. It is very common that the impact and noticeability of failure is very high where the victim is a start-up entrepreneur. I am sure several such entrepreneurs would bounce back successfully provided they could gather the wherewithal to rework on the project taking the cue from the lessons learned.
Why Most Product Launches Fail
Well said. While your points are quite true with the big organizations, small businesses (a) don’t believe in market research (b) don’t allocate sufficient resources for marketing, (c) don’t believe in product branding, and (d) lack professional approach. I have seen several companies trying to market products with very badly done marketing collateral, and trying to push products through the team who lack sufficient education about their own product. At a time whenever one is trying to talk about the social media strategies, this article is a very important reminder towards the basic and first approach in marketing.
Family Firms Need Professional Management
Very true. My experience with family owned businesses is such that today I hesitate to accept them as my client(s). Even if the CEO is external, he would just be a YES man. In fact, he should act so to save his position. The descending progeny make hardly any difference even if they come from the best of business schools. They are invariably guided by the elders in the family. Rules never get changed. Business processes remain same. At times, the trust man of the family wield more power than the appointed CEO of the business. A good topic indeed.
(1) ON – Make Your Competition Irrelevant:
Brand preference battles are bad approach in the market.
(I) the reason:
(a) Products are released without much gap between versions just incorporating small and ridiculous additions. Organizations are going impatient to release products with a tag ‘New’ or so just to remain in the competition.
(b) Innovation in real sense should add result oriented and unique feature or function which addresses the concerns of customer. This is not actually happening.
(c) Service after sales is more of a paper based statement than the real delivery. This is making the customers ogle at other brands.
(II) The result of the above:
(a) Rejection of a given brand by the customers after a certain experience
(b) Recall of products by the manufacturer owing to technical snags in the products
(c) Confusion being created in the minds of customers as to whom to trust
(d) So called brand preference battle.
(III) What should be done?
(a) Organizations should devote reasonable gap between versions
(b) Extend original and genuine service after sales
(c) Ensure fault free product delivery
(d) Deliver true innovation than a product
(e) Nurture customer relations.
(2) ON – avoiding Catastrophic Failures in Process Improvement
Process re-engineering in its comprehensiveness is similar to dismantling the building from its foundation level and erecting a new structure. Such a big exercise is more relevant to sick companies which are under revival. Established enterprises that are on growth path should (a) identify the areas where performance and transparency are a major concern, (b) understand the priority areas (c) thoroughly educate and enlighten the team about the prospective changes, objectives, responsibilities of team, and post deployment scenarios (d) deploy, monitor and affect minor changes (e) have matured SLAs with the vendor who could support in the achievement of envisaged results.
Most importantly, process change shouldn’t get badly impacted owing to the exit of an executive how much ever he was vital in the re-engineering effort. In such case, it can’t stand to the actual meaning of process or system.
Again the major concern is organizations go for process changes taking the ERP application as a bible. ERP application whether it is from SAP, Microsoft or Oracle needs to be customized according to the process blue print exclusive to the organization. At times the costs of customization, time constraints, expertise, integration issues, inability to take right decision, ignorance and several other factors constrain the organizations to go for off the shelf modules related to their industry sector.
Enterprises need sufficient plan than huge budgets. Right team / small team who understand the business domain, organizational strategy, analyze the related requirements and enlighten the management about the risks vs. benefits, matters a lot for healthy process deployment.
Finally we need right inputs to find right results even after successful implementation of the processes. This is possible if the team attends periodical workshops about the system.
(3) ON Five Ways to Hold the Right Kind of Attention
The points 2 & 4 are very important indeed. When we pose questions and seek answers from the people, it amounts to entrusting a responsibility while raising their curiosity to get back to us. This obviously maintains the thread of relationship. Frankly, I am yet to learn this. I have a habit of volunteering answers during discussions, which would not leave any reason for people to come back. Thanks for pressing the right button.
It is a very natural inclination in today’s world that people value you and oblige you when your reach is scarce and when it needs long waiting to meet you.
ON Leader Fatigue: Making the Difficult Choice to Move On:
Name and fame are volatile unless we keep adding more and more camphor to keep the light burning. Successful leaders as such should go for a change in the environment to refresh their thought power and reinvent things. Otherwise, they will be victims to the lurking negatives of cloud9 situations. In the same vein, it is always better to build a successful enterprise and give it up for the best returns well before the complacency devour the benefits.
ON How to Use Competitive Intelligence to Gain an Advantage yesterday:
We should subject any of such approaches to professional ethics. Gathering intelligence through social network data and eliciting the opinion or knowledge of our employees about competitor’s information are quite appropriate. Any other approach beyond these needs careful consideration. I am afraid if we should seek any information from our employees about their past employer as it might violate NDAs and professional ethics.
ON How I Became an Optimist:
A great expression indeed by the author! We must plan both the optimistic and pessimistic approaches related to the significant items on our life’s agenda. Pessimism helps us in identifying the risk and optimism helps us in incorporating the risk mitigating strategies. An attitude of being possessive and developing high aspirations on any given aspect makes us go unstable when things go wrong. We must develop the courage to pronounce the word ‘NO’ when things demand. It makes matters easy and keeps us going smooth in our life’s journey.
ON Five Steps for Giving Productive Feedback:
Feedback should be a productive measure than a tool of criticism. Both the parties in the context should understand the subject value than taking things personal.
ON Put Your Customers on Stage:
When customers takeover the stage, it is possible that audience won’t get to know the entirety of the product and its application value for a given business segment. They may end-up discussing some operational issues than the functions and features of application. Besides, there could be audience from different business segments who may not be able to follow the conversation on stage. It will be a very sensitive situation unless an intelligent and conversant moderator from the company is present and reach the message to the audience.
We can probably consider organizing customer visits to a customer’s place to practically understand the product functioning and its application value. This could be arranged with small group of customers who are non-competitive in their businesses and where there is an obvious acceptance to the same between the parties. This could as well be a virtual meet wherever it is not possible to have physical presentation. Building trust is the cardinal thing in any case.
ON Report: Social Media worth the Time:
If we have the clarity about the very objective and purpose of using social media and pursue it with right strategy, then it is a great platform for swift results. We need to be very proactive, lively and intelligent to connect with the required stakeholders in our strategy. The way we are dependent on web for other purposes like Email, web address, and the very surfing for various reasons, we are also going to be dependent on social media tools to create personal branding, business network and participate in a social cause. Are we not seeing the way the SM tools are being used for even revolutions in Egypt and other places? Very recently, in fact in the last week, in its fight against corruption, India had witnessed the biggest ever public support after Independence. It happened through social media. Social Media is the most inexpensive and user friendly tool for whatever legitimate cause we like to exploit it, as I can understand.