(1) ON – Make Your Competition Irrelevant:
Brand preference battles are bad approach in the market.
(I) the reason:
(a) Products are released without much gap between versions just incorporating small and ridiculous additions. Organizations are going impatient to release products with a tag ‘New’ or so just to remain in the competition.
(b) Innovation in real sense should add result oriented and unique feature or function which addresses the concerns of customer. This is not actually happening.
(c) Service after sales is more of a paper based statement than the real delivery. This is making the customers ogle at other brands.
(II) The result of the above:
(a) Rejection of a given brand by the customers after a certain experience
(b) Recall of products by the manufacturer owing to technical snags in the products
(c) Confusion being created in the minds of customers as to whom to trust
(d) So called brand preference battle.
(III) What should be done?
(a) Organizations should devote reasonable gap between versions
(b) Extend original and genuine service after sales
(c) Ensure fault free product delivery
(d) Deliver true innovation than a product
(e) Nurture customer relations.
(2) ON – avoiding Catastrophic Failures in Process Improvement
Process re-engineering in its comprehensiveness is similar to dismantling the building from its foundation level and erecting a new structure. Such a big exercise is more relevant to sick companies which are under revival. Established enterprises that are on growth path should (a) identify the areas where performance and transparency are a major concern, (b) understand the priority areas (c) thoroughly educate and enlighten the team about the prospective changes, objectives, responsibilities of team, and post deployment scenarios (d) deploy, monitor and affect minor changes (e) have matured SLAs with the vendor who could support in the achievement of envisaged results.
Most importantly, process change shouldn’t get badly impacted owing to the exit of an executive how much ever he was vital in the re-engineering effort. In such case, it can’t stand to the actual meaning of process or system.
Again the major concern is organizations go for process changes taking the ERP application as a bible. ERP application whether it is from SAP, Microsoft or Oracle needs to be customized according to the process blue print exclusive to the organization. At times the costs of customization, time constraints, expertise, integration issues, inability to take right decision, ignorance and several other factors constrain the organizations to go for off the shelf modules related to their industry sector.
Enterprises need sufficient plan than huge budgets. Right team / small team who understand the business domain, organizational strategy, analyze the related requirements and enlighten the management about the risks vs. benefits, matters a lot for healthy process deployment.
Finally we need right inputs to find right results even after successful implementation of the processes. This is possible if the team attends periodical workshops about the system.
(3) ON Five Ways to Hold the Right Kind of Attention
The points 2 & 4 are very important indeed. When we pose questions and seek answers from the people, it amounts to entrusting a responsibility while raising their curiosity to get back to us. This obviously maintains the thread of relationship. Frankly, I am yet to learn this. I have a habit of volunteering answers during discussions, which would not leave any reason for people to come back. Thanks for pressing the right button.
It is a very natural inclination in today’s world that people value you and oblige you when your reach is scarce and when it needs long waiting to meet you.